On a recent trip to Walt Disney World, I visited with my friend Julie Voris from the Crank It Up podcast. We talked about building your email list and using email marketing to engage with your audience while growing your business.
If you have ever had the pleasure to see Julie speak, you know she is full of energy. There was no way we could sit still for this interview!
Picture this, we’re literally walking through the immersive atmosphere of the Walt Disney World Resort, soaking in the sights and sounds of Epcot and Hollywood Studios while taking a deep dive into the world of effective email marketing.
I had the opportunity to share my journey from traditional forums to embracing the power of email marketing. We discussed the importance of owning your customers and the need for a sustainable way to connect with our audience amidst the ever-changing landscape of social media platforms.
One of the highlights of the conversation was discussing the early days of integrating email into my community-building efforts. By understanding my audience’s needs and providing genuine value, I was able to create compelling opt-ins as hooks to attract and retain subscribers.
Tune in to the podcast to discover how mastering email marketing can propel your business to new heights.