Building Community Through Email Marketing

What an honor it is to be featured on the Listeners to Leads podcast.

Alesia Galati and I had such fun chatting on her podcast, Listeners to Leads. We talked about building community through email marketing!

Here are the main bullet points from our chat:

  • My journey of creating PowWows.com and its community in the late 90s.
  • Building your email marketing list before building a digital group or community.
  • How Facebook groups and online communities are different now than the forums of the 90s.
  • The importance of building relationships with your audience through personal stories and vulnerabilities.


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