In the Spring of 1996, I was almost finished with graduate school at the University of South Carolina. The web was just starting to develop, so I built a webpage about what I was passionate about: Native-American Pow Wows. Twenty years later, that website has evolved into PowWows.com and has a Facebook following of over 600,000. Let me show you how I made that happen!
In the Spring of 1996, I was almost finished with graduate school at the University of South Carolina. The web was just starting to develop. My friends and I had been playing around with the Internet via BBS and CompuServe. Later that Spring I purchased “Internet In A Box” from Babbages. This was the tool that helped me build my first webpages. I started building pages based on topics I knew about — Star Wars and Native American Pow Wows. (The Star Wars page is still online in about the same form it was in 1996!)
Over the next few months, visitors began to discover the Native American Pow Wow information. Questions started rolling into my email inbox. With the popular demand of the site, I added a forum, which was the fuel to the fire that exploded the community. Now, 20 years later, PowWows.com has grown into the leading online community for Native Americans. Our social media following has grown to over 600,000 followers across multiple platforms and our followers are actively engaged in our posts, photos, and videos.
In 2004, the Red Earth Pow Wow in Oklahoma contacted me about the possibility of streaming their Pow Wow live on PowWows.com. Our first online broadcast of a Pow Wow included over 2 hours of people watching chairs being set up for a concert at the Pow Wow! The viewers not only stayed glued to this new way to watch Pow Wows, but chatted with each other. Our webcasts now have viewers from hundreds of countries around the world and friends look forward to coming online during the webcasts to talk to one another.
In the 20 years since I started PowWows.com, I have used a variety of tools to build our online community via social media, email marketing, and event streaming. Through trial and error, I’ve learned the tips and tricks to build our community and keep our followers and fans engaged. I can’t wait to share my strategies with you.
How Would You Like Your Online Community To Reflect Numbers Like Mine?
As a streaming/social media/email marketing expert, I am eager to work with you one-on-one or speak at your conference, workshop, business luncheon, or to any group that is seeking motivation and strategies for building an online community.
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